Task: Editing
Securitas
Nichts passiert!
Making-of
In collaboration with Securitas and I LIKE VISUALS, I took on the responsibility of producing a making-of video for a special advertising campaign.
The goal of this campaign was to introduce customized security services for small and medium-sized businesses in Germany.
Even though I wasn't present during the filming, my task involved editing and compiling footage captured by another team to provide viewers with a behind-the-scenes look at the making of this impactful campaign. The concept of the advertising campaign was engaging—a deliberate build-up of tension, almost like in an exciting thriller, ultimately debunked in the final moments of the video. The narrative revealed that when Securitas is present, nichts passiert, nothing happens.
What 'did happned'
When translating this concept into the making-of video, I aimed to maintain a mysterious atmosphere while showcasing the dynamic collaboration among the crew members. The careful selection of shots, combined with editing techniques, aimed to capture the tension and suspense associated with the campaign's story. This approach not only added an engaging layer to the making-of video but also communicated the essence of the advertising campaign.
This project demonstrates my ability to transform existing footage into an interesting behind-the-scenes story, perfectly aligned with the unique and thrilling concept of the advertising campaign.