Tasks: Motion Design and Branding

daya, the innovative smart home care solution, stands prominently within my portfolio. Stepping into the role of a narrator, I've curated and shed light on the operational facets and brand dynamics of the company. The objective? Unveiling a seamless empowerment journey for both caregivers and care recipients, delivering crucial information in an aesthetically pleasing manner.

Creative Collaboration

Collaborating with a skilled graphic designer, our central role was in shaping daya's complete corporate identity, mission statement, and storytelling. From conceptualizing visual components to defining the user's experience with the service, our combined efforts resulted in a design that captivates with aesthetic appeal and functions with intuitive simplicity.

The heart of daya lies in its commitment to simplicity. Beyond empowering caregivers and care recipients, the produced video communicate how the device seamlessly integrates into the broader healthcare landscape. It illustrates the device's ease of use, appearance, and the benefits it brings to both caregivers and care recipients. Like the device and the service, the visual aspect should be easy to recognize and understand by both parties.

'Aesthetic Appeal with Functional Intuition'

The design philosophy emphasizes rounded, organic shapes, mirroring the device's iconic care-egg form. This not only adds aesthetic appeal but also evokes a sense of caregiving, enhancing the user experience.

In addition to my focus on visual aspects and video production, the development of the mission statement played a central role for daya. This statement not only embodies the core values of daya but also constitutes an integral part of the commitment to making a valuable contribution to a positive and purpose-driven healthcare environment.

Mission statement

The services offered by healthcare institutions consist of various components, and one such crucial aspect is home care. Research indicates that home care services face several obstacles, leading to dissatisfaction among clients, staff, as well as healthcare institutions and payers. Issues range from client confusion and staff work stress to staff shortages at healthcare institutions and unnecessarily complicated calculations for payers.

With the assistance of daya, these hindrances can be overcome. daya identifies bottlenecks and ensures that collaboration among clients, staff, healthcare institutions, and payers improves and ultimately gets optimized. By communicating with clients and always being available, daya ensures clients are well-informed and undisturbed in their daily routines.

By being ready for everyone, daya reduces administrative burdens and work stress among healthcare personnel. It makes healthcare more transparent and enables healthcare institutions to deploy personnel more efficiently and effectively. The result is a satisfied client, an engaged staff member, and a more transparent work performance for both the healthcare institution and the payer.

daya takes care of you.

The daya Project showcases my skill in crafting a compelling video and shaping corporate identity and brand narrative. It's a testament to delivering designs that enhance healthcare through simplicity, innovation, and visual appeal.